Aluminum door and window hardware enterprises to tap the potential of the "three gold" principle
摘要：In the home building materials industry, limited by its own strength, aluminum door and window fittings hardware enterprises can not provide products and services to meet all needs of the market. At this time, in order to compete more effectively, enterprises should carry out market segmentation, according to the high and low grades of products and different channel markets, etc., to choose the target market segment with strong feasibility. However, to seek development in market segments, only by formulating effective competitive strategies and adhering to the three golden principles can we gain and increase competitive advantages.
In the home building materials industry, limited by its own strength, aluminum door and window fittings hardware enterprises can not provide products and services to meet all needs of the market. At this time, in order to compete more effectively, enterprises should carry out market segmentation, according to the high and low grades of products and different channel markets, etc., to choose the target market segment with strong feasibility. However, to seek development in market segments, only by formulating effective competitive strategies and adhering to the three golden principles can we gain and increase competitive advantages.
Return to the origin of demand, explore the market potential
Products are out of touch with customer needs, and then high-tech and multi-functional products will only be abandoned as empty shoes. Aluminum door and window hardware businesses can not only focus on the characteristics of the current more hot and ignore the function of aluminum door and window hardware products themselves. As a part of home decoration, aluminum door and window fittings hardware products are closely related to building materials, real estate, etc., so you can find a new way to market segmentation in the real estate and building materials market. Breaking professional thinking, industry thinking, and pan-industry observation and thinking have become inevitable for the development of product concepts.
Jump out of the homogenization dilemma, open the marketing ideas
Aluminum door and window fittings hardware industry as a traditional industry, the entry threshold is relatively low, most small and medium-sized enterprises marketing always stare at the opponent"s route. With the continuous intensification of market competition, enterprises fall into the dilemma of homogenization and even collapse. Therefore, jump out of the competitor's planned route to find new markets, open marketing ideas, jump out of the shackles and restraints, in order to make the enterprise bigger and stronger.
Grasp the market opportunities, target market segments
When the aluminum door and window hardware enterprises have good confidence in their marketing and products, then the enterprise will enter the market after the initiative will be stronger, sales will be greater. Therefore, aluminum door and window hardware enterprises in the market segment, need to pay close attention to the size of each market segment, development potential, purchasing power, etc., and make corresponding countermeasures.
Return to the origin of demand, explore the market potential
Products are out of touch with customer needs, and then high-tech and multi-functional products will only be abandoned as empty shoes. Aluminum door and window hardware businesses can not only focus on the characteristics of the current more hot and ignore the function of aluminum door and window hardware products themselves. As a part of home decoration, aluminum door and window fittings hardware products are closely related to building materials, real estate, etc., so you can find a new way to market segmentation in the real estate and building materials market. Breaking professional thinking, industry thinking, and pan-industry observation and thinking have become inevitable for the development of product concepts.
Jump out of the homogenization dilemma, open the marketing ideas
Aluminum door and window fittings hardware industry as a traditional industry, the entry threshold is relatively low, most small and medium-sized enterprises marketing always stare at the opponent"s route. With the continuous intensification of market competition, enterprises fall into the dilemma of homogenization and even collapse. Therefore, jump out of the competitor's planned route to find new markets, open marketing ideas, jump out of the shackles and restraints, in order to make the enterprise bigger and stronger.
Grasp the market opportunities, target market segments
When the aluminum door and window hardware enterprises have good confidence in their marketing and products, then the enterprise will enter the market after the initiative will be stronger, sales will be greater. Therefore, aluminum door and window hardware enterprises in the market segment, need to pay close attention to the size of each market segment, development potential, purchasing power, etc., and make corresponding countermeasures.
